Sales Application Engineer - Australia

Sales Application Engineer

Position Title: Sales Application Engineer
Department: Global Product Line Management
Location: Australia
Reports To: GPLM

Position Summary

This role is a key technical sales resource responsible for supporting and accelerating commercial energy storage opportunities from qualification through contract award. You will work directly with sales leaders, EPCs, developers, and channel partners to design bankable system architectures, develop proposals, validate technical feasibility, and position our solutions to win.

Your work blends customer-facing engagement with hands-on system design. You will be expected to understand customer objectives, create optimized ESS configurations, and communicate the commercial and technical value of our product portfolio clearly and confidently. The goal is simple: enable the sales team to close more C&I and microgrid deals with high accuracy and strong customer confidence.

Key Responsibilities

Pre-Sales Support and Commercial System Design

·       Lead technical discovery with customers to define application needs and translate them into commercially viable energy storage system configurations.

·       Develop system designs including one-line diagrams, equipment layouts, block diagrams, and preliminary load or performance models.

·       Produce customer-ready proposals, technical exhibits, and bill-of-materials that clearly articulate system value and align to project economics.

·       Validate system compatibility with inverters, controls platforms, site constraints, and grid requirements for C&I, microgrid, and front-of-meter projects.

·       Support pricing strategy by advising Sales on design choices that impact cost, margin, and delivery.

Sales Enablement and Deal Acceleration

·       Act as the technical lead during customer meetings, presentations, site walks, and design reviews.

·       Address technical objections, provide design alternatives, and help move stakeholders toward a clear path to contract award.

·       Partner with Sales to qualify opportunities and assess project risk, readiness, and commercial viability.

·       Prepare and maintain design templates, sizing tools, and solution guides that streamline sales cycles and improve proposal quality.

Project Scoping and Handoff

·       Build complete technical scopes for awarded projects including equipment selections, integration requirements, and design parameters.

·       Document assumptions and constraints to ensure smooth transitions to project execution, engineering, and operations teams.

·       Support commissioning preparation when required and ensure lessons learned flow back into design improvements and sales guidance.

Market and Product Insight

·       Capture customer feedback on product fit, competitive positioning, and system requirements that influence buying decisions.

·       Provide field intelligence to Product Management to help shape roadmap priorities, solution bundles, and feature development.

·       Develop technical collateral such as application notes, integration FAQs, and commercial design guidelines that support the sales organization.

External Representation

·       Represent the company as a technical sales expert at trade shows, industry events, partner trainings, and customer demonstrations.

·       Document reference projects and technical success stories for use in sales and marketing channels.

Required Skills and Experience

·       3 to 7 years in commercial energy storage, power systems, inverter integration, or related engineering or sales engineering roles.

·       Direct experience designing C&I or microgrid ESS systems, including inverter selection, battery configuration, and controls integration.

·       Strong ability to translate customer requirements into commercial proposals and technical designs.

·       Proficient in reading and creating one-line diagrams, load profiles, and integration schematics.

·       Comfortable in customer-facing technical sales settings including presentations, design discussions, and site assessments.

·       Skilled communicator with the ability to simplify complex technical topics for commercial audiences.

·       Proficient with Excel, AutoCAD or similar design tools, and CRM or sales tracking platforms.

·       Ability to travel 30 to 40 percent for customer meetings, site visits, and industry events.